Auracast™, a new Bluetooth® broadcast audio technology, has the potential to reshape how audio is delivered in public and shared environments. While initially gaining attention for its assistive listening capabilities, Auracast also opens new possibilities for language interpretation, museums, educational institutions, visitor attractions, transportation hubs, conferences and live events. In this fireside chat, Per Persson of Williams AV joins an industry consultant to explore the opportunities and challenges surrounding Auracast adoption, how it compares with traditional assistive listening systems, and what AV professionals need to consider when designing future-ready audio experiences. The discussion will also examine user expectations, infrastructure requirements, market readiness and the potential impact of personal audio delivery on public spaces.