In today's experience economy, audiences expect more than simply attending an event or visiting a venue. Whether at concerts, festivals, themed attractions, museums, resorts, sports venues, or immersive entertainment destinations, success increasingly depends on creating memorable and engaging experiences that connect with audiences on a deeper level.
This panel, presented in collaboration with the Themed Entertainment Association (TEA), explores how AV technologies such as spatial audio, projection mapping, LED displays, interactive media, extended reality (XR), and real-time content are helping designers, producers, and venue operators bring immersive experiences to life. Industry experts will discuss how storytelling, technology, and experience design come together to transform physical spaces, captivate audiences, and create lasting emotional impact.