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Evi Sari - WildBrain CPLG

Evi Sari

VP, Global Location Based Entertainment; International Board Member, TEA, WildBrain CPLG

Evi Sari leads the brand licensing business for WildBrain CPLG, forging partnerships across attractions, retail, cultural, hospitality, and leisure destinations. As one of the world’s leading licensing agencies, WildBrain CPLG operates from 20+ offices worldwide—including Mumbai—and represents beloved and iconic brands, such as Peanuts, Teletubbies, Dr. Seuss, Miffy, Rubik’s Cube, Supercell, Chupa Chups, and Mentos.

Previously, she served as Vice President of Location-Based Entertainment at Paramount Consumer Products and Experiences Asia, and Senior Creative Director at Thinkwell (now TAIT), where she worked on program design for large-scale developments in China, such as Lionsgate Entertainment World, Ferrari World China, and Geely Volvo World of Motion. An architect by training and strategist in practice, Evi connects global IP owners with real estate partners to deliver experiences that expand brand reach while enhancing destination value.