Speakers

Mahendra K. Upadhyay is CIO & CTO at BARC India, leading technology and operational P&L for AI/ML-powered audience measurement platforms that support India’s multibillion-dollar MarTech and AdTech ecosystem. With 25+ years of experience across Telecom, MarTech/AdTech, and enterprise consulting in India, APAC, the US, and Europe, he has delivered $100M+ in business value, $40M+ in operational savings, and $15M+ in recurring revenue through digital transformation, advanced analytics, cloud, automation, and data monetization. He holds 11 technology patents and has led large-scale initiatives across AI/GenAI, hybrid cloud, cybersecurity, Zero Trust, DevSecOps, enterprise architecture, and ERP modernization, with a strong focus on converting technology innovation into measurable business outcomes and competitive advantage.