Speakers

Nita Odedra is Director of Strategy and a member of the executive leadership team at Blue Rhine Industries (BRI), one of the Middle East's leading providers of integrated signage, wayfinding and audiovisual solutions.

Over the past decade, she has helped drive the company's strategic expansion into experiential AV and digital signage, alongside positioning BRI as a recognised authority in integrated digital experiences across the Middle East, South Asia and international markets.

Her work sits at the intersection of technology, customer experience and the built environment. She works with developers, architects, consultants, operators, technology partners and governments on projects spanning airports, commercial districts, cultural destinations, entertainment venues and large-scale urban spaces.

Nita regularly speaks at global industry events including ISE, DSS Europe, FESPA and Construction Week forums, where she shares practical insights from landmark projects across the Middle East.