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Richard Billings
Regional Director of Sales Director, EMEA,
Peerless AV
With over a decade of leadership in ProAV sales and integration, Richard Billings serves as Regional Sales Director for EMEA at Peerless-AV. He brings a dynamic blend of strategic insight and hands-on expertise to his role, focusing on market share growth across Europe, the Middle East, and India. Richard’s extensive experience in regional sales and business development for professional mounting and AV solutions has given him a strong understanding of diverse vertical markets, from digital signage and dvLED infrastructure to large-scale installations in retail, corporate, events, and beyond.
At Peerless-AV, Richard leads a high-performing regional sales team, driving market expansion through strong OEM, distributor, and integrator partnerships. He has successfully introduced new products to market, identifying opportunities and emerging demands, including within the fast-growing UC/VC sector.
Known for his collaborative approach, Richard works closely with channel partners across EMEA. He is passionate about empowering teams and delivering excellence in customer engagement. Whether providing technical training, supporting events, or managing budgets, forecasting, and regional targets, Richard consistently delivers measurable results that reinforce Peerless-AV’s reputation for precision, quality, and reliability.
At Peerless-AV, Richard leads a high-performing regional sales team, driving market expansion through strong OEM, distributor, and integrator partnerships. He has successfully introduced new products to market, identifying opportunities and emerging demands, including within the fast-growing UC/VC sector.
Known for his collaborative approach, Richard works closely with channel partners across EMEA. He is passionate about empowering teams and delivering excellence in customer engagement. Whether providing technical training, supporting events, or managing budgets, forecasting, and regional targets, Richard consistently delivers measurable results that reinforce Peerless-AV’s reputation for precision, quality, and reliability.