Suruchi Datir
Suruchi leads business strategy, supply chain, procurement and partner management for the APAC region. She also heads a team in the GCC that manages purchasing across the US, EMEA and Australia.
With over 20 years of experience in the AV industry, Suruchi has built an outstanding reputation for developing strong vendor relationships and bringing deep expertise in global sourcing. She has successfully managed partnerships with all major AV manufacturers and distributors worldwide.
Holding a Master's degree in International Business, she has a strong understanding of international trade regulations and is passionate about supporting global sales teams in expanding into diverse APAC markets.
Suruchi thrives on networking, traveling and building new connections. Outside of work, she enjoys cooking, exploring new places and spending quality time with her family.
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16-Sep-2026AVIXA Booth #TF20AVIXA Xchange Live: AVIXA Women's Council Meet Up


